An exciting opportunity to be part of a growing digital team, the opportunity to develop both yours and the companies digital expertise. Develop the conversion strategy for the brand and products, for a range of B2B clients. Focus on marketing plans and strategies that identify tactics to increase conversion rates at each stage of the customer journey. Manage direct brand website, as well as multiple client websites. Commission and publish various content, ensuring all written content is optimised for search, following the best practices on SEO, creating and maintaining the SEO strategy.
Execute ongoing A/B tests on websites and landing pages. Conduct user research, surveys and user testing across desktop, mobile web and mobile Apps. Create monthly online conversion reports and SEO reports. The ability to bring new ideas to the table and stay up to date on emerging digital trends. Work on the content of the posts for all social media pages, skills include online copy writing, including an understanding of organic search copywriting techniques.
SEO onsite and offsite experience is essential, with both digital marketing and e-commerce disciplines. An understanding of UX, usability and accessibility.
Excellent attention to detail and constantly achieving work of a high quality. Strong focus on customer needs, flexible/adaptable in order to deal with a varied workload and to deadlines. Able to work as part of a team and build effective working relationships with all levels of internal and external stakeholders.
Altitude-Recruitment acting as an Employment Business and Employment Agency